Your Soap Is Stealing Your Testosterone
The Hidden Hormone Disruptors in Your Daily Routine Most guys don’t realize that their daily shower could be working against them. The problem? Fragrance—a common ingredient in body wash, shampoo,...
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US vs Other Brands
Most brands claim to be “clean,” but their ingredients tell a different story. We’re transparent, truly non-toxic, and packed with quality—not fillers.
Smoother, More Hydrated Skin
No More Irritation or Dryness
All-Day Freshness, No Toxins
Stronger, Healthier Hair
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Scented w/ Essential Oils
EWG Verified
Rated 'Excellent" on Yuka
Made in California
No Hormone Disrupting Ingredients
Chemist Formulated for Men
Kramer LaPlante
FOUNDER
"Our mission is simple, to offer men a range of personal care solutions that are as effective as they are safe."
Purifying Men's Personal Care
Outdated and hazardous ingredients like asbestos, formaldehyde, and lead may not be the first things that come to mind when buying personal care products.
Unfortunately, toxic chemicals in cosmetics, sunscreens, and skincare items have lacked regulation since the Great Depression. Major brands employ these inexpensive yet harmful substances to minimize costs and maximize their profits.
WE ARE HERE TO CHANGE THAT.
Blog posts
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If You Care About Your Health, Read This Before Using Your Personal Care Products
In the world of personal care, marketing buzzwords like "natural," "clean," and "premium" are everywhere. But what do these labels actually mean? The truth is, many brands that claim to...
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The 4 Brands to Avoid in 2025 (and Why)
Not All "Clean" Brands Are What They Seem Every year, we uncover more about the ingredients hidden in our personal care products—and the truth isn’t always pretty. Some brands claim...
